And how to make them succeed

Photo by Jennifer-Ann Coffin-Grey on Unsplash

If you work in a product team, chances are you have had something like the following experience. Your leadership regularly hands down the itemized list of features they want you to build over the next year or quarter. These features range from customer wants and sales commitments, to things that the leadership and other stakeholders think the product needs to do. They ask you to estimate and prioritize each of the features and put them on the Product Roadmap. Your Product Managers go away and do some research and write detailed specs for each…

Using PPC Samurai to automate time consuming tasks for Google Ads

Photo by Kat Yukawa on Unsplash

One of the more rewarding things we do at PPC Samurai is offer a pro-bono service to manage the campaigns of some amazing charity organizations. Google offer a very generous scheme that allows these non-profit organizations to access $10,000 USD per month of advertising spend. This allows these organizations to target donations or raise awareness, expanding their reach to a much greater audience.

Apart from meeting certain eligibility criteria, the grants have a few conditions on how your campaigns need to be run, including which search keywords you can bid on, including:

  • No keywords with a quality score of 1…

Photo by Jason Blackeye on Unsplash

As imperfect people, we all suffer from cognitive biases. A particularly insidious one is the sunk cost fallacy — the tendency to double-down on our mistakes just because we spent a lot of time and effort making them. In product development, this shows itself in the difficulty of realizing when you’ve overinvested in a bad idea — or even just continued to invest in a good one past the point where the effort exceeds its diminishing returns. Knowing when you should be prepared to cut your losses is a mark of maturity in product development and one that even the…

Like many developers, I cut my teeth on C/C++ and Java. I’ve written a lot of working software, and the vast majority of it was imperative or object-oriented. Sure I liked lambdas, and I had seen the difference that making stuff immutable had done for my multi-threaded code. But for me, functional programming seemed to be something for self-absorbed purists more concerned with the beauty of their code, and not something that I needed to help me get my job done.

So when I started my first job in Scala, I brought healthy skepticism. The syntax seemed nice — it…

Dean Povey

Software Engineer, Architect and sometimes drummer.

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