Using PPC Samurai to automate time consuming tasks for Google Ads — One of the more rewarding things we do at PPC Samurai is offer a pro-bono service to manage the campaigns of some amazing charity organizations. Google offer a very generous scheme that allows these non-profit organizations to access $10,000 USD per month of advertising spend. …

As imperfect people, we all suffer from cognitive biases. A particularly insidious one is the sunk cost fallacy — the tendency to double-down on our mistakes just because we spent a lot of time and effort making them. In product development, this shows itself in the difficulty of realizing when…

Like many developers, I cut my teeth on C/C++ and Java. I’ve written a lot of working software, and the vast majority of it was imperative or object-oriented. Sure I liked lambdas, and I had seen the difference that making stuff immutable had done for my multi-threaded code. But for…