Why Roadmaps Fail

And how to make them succeed

Photo by Jennifer-Ann Coffin-Grey on Unsplash

If you work in a product team, chances are you have had something like the following experience. Your leadership regularly hands down the itemized list of features they want you to build over the next year or quarter. These features range from customer wants and sales commitments, to things that the leadership and other stakeholders think the product needs to do. They ask you to estimate and prioritize…